Monday, January 10, 2011

How to Harness the Power of Niche Marketing for Your Jewelry Business!

Let me illustrate by telling you about a little business owning a specific small area of interest that's produced them pretty a massive success.

One day time at our bead store, a lady walked in with an fascinating collection of fashion jewelry. Her diamond jewelry consisted of small teapots in all shapes and sizes cast in sterling silver. Some inside the teapots experienced beads since the whole body inside the teapot, even although other people experienced been hollow sterling with intricate patterns on their surface.She experienced produced these small teapots into earrings, Victorian looking necklaces, bracelets, and pins. based on her, she experienced the teapots cast with a silver casting business in Providence, Rhode Island. The casting business then sent her the teapots for getting produced into finished diamond jewelry designs.

Although she experienced a terrific offer of accomplishment marketing her teapot diamond jewelry at craft and diamond jewelry shows, her best source of product sales was tea stores throughout the country. appears this stores can't get adequate of her tea themed diamond jewelry offered which they market out pretty quickly. She consists of a amazing color brochure that critically plays up the natural beauty and uniqueness of her designs.To attain her market, she merely sent out mailings of her color brochure to tea stores throughout the continent after which adopted up owning a cellular phone call. A pretty effortless and effective marketing technique.

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